While we're not sure how many gamers out there have such bad luck as Joe here, it is a fact that some gamer boyfriends have regretted introducing a game to their girlfriends - only to find her being addicted to the game even more than him! Case in point - Sims! Or any puzzle-based games!
Joe Vig is a Lego culture joke about a minifig (miniature figurine) who always wears a red top and is prone to bad luck - kinda like the jinx of the Lego world. Just Google to find out about him.